Master of Business Administration in Marketing

M.B.A. in Marketing

Home /

Programs

Detail

Details

The Master of Business Administration in Marketing program at the University of the Thai Chamber of Commerce (UTCC) focuses on developing modern marketing skills and knowledge to prepare students for business leadership in the digital era. Through learning from experts and hands-on practice, students gain valuable experience that can be effectively applied in the business world.

Program Name

Master of Business Administration
Master of Business Administration

Degree and Major

Master of Business Administration (M.B.A.)
Master of Business Administration (M.B.A.)

Total Credit Hours
Throughout the Program

36 credits

Total Credit Hours Throughout the Program

First Semester

August – December

Second Semester

January – May

Summer Semester

June – July

Highlights

Focus

Program Features

Digital Marketing Analytics

Focuses on both theoretical and practical learning about Digital Marketing and customer data analytics to understand consumer behavior

Strategic Marketing

Focuses on strategic planning that keeps pace with consumer behavior and new trends to create business opportunities

Brand Management

Covers strategic brand building, new product development, and collaboration with Media Agencies

Content Marketing

Learn how to professionally design Content Marketing for online platforms and understand SEO and SEM operations

Consumer Behavior Trends

Emphasizes self-development to stay well-informed and regularly updated on marketing news and trends

Integrated Marketing Communication (IMC)

Focuses on integrating marketing communication tools to create consistent brand image and messaging

Future Works

Potential Career Paths

After Graduation

• Marketing Department Manager / Marketing Strategy Planner
• Market Researcher / Marketing Analyst
• Marketing Consultant or Marketing Academic
• Digital Marketer / Marketing Content Communicator / PR Professional / Advertiser
• Market Risk Management Department

FAQ

Frequently Asked Questions

How to Apply for MBA Online (GSB Staff Only)

1. Select Thai Student
2. Fill in basic personal information
3. Select “Apply for Admission” from the left menu
4. Choose Master’s Degree (MBA Online/Alpha MBA)
5. Complete all information
6. Click Next
7. Select Master’s Degree (MBA Online/Alpha MBA)
8. First Semester Academic Year 2025
9. Select cart at the program page (GSB Personnel)
10. Confirm application
11. Print application form
12. Submit application form to staff
13. Pay 5000 baht deposit (Contact staff)
14. Provide LINE ID for staff to add you to the group
15. Submit application documents, contact staff for details
After applying, please notify the staff

Why study MBA Marketing (Online) at UTCC?

– Learn both theory and experience in Digital Marketing Analytics to analyze and understand consumer behavior, marketing research principles – to explore digital-age marketing communication methods, understanding marketing tools for Customer Data Analytics
– Develop marketing strategies aligned with consumer behavior and new trends (Consumer Behavior Strategies and New Trends)
– Design marketing plans to create Business Opportunities
– Understand strategic brand creation and management, new product and platform development (Create and Manage Strategic Brands) including working with Media Agency
– Understand and professionally design Content Marketing on Online Platforms through Creative Formats
– Understand and analyze SEO and SEM operations and determine appropriate Key Messages
Analyze marketing directions – Define new products to meet the needs of customers of all ages and groups – Corporate communications and collaboration with Media Agency
– Self-development to stay informed and updated on Marketing Trends

What career opportunities are available after completing MBA Marketing (Online)?