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Global Television Media Usage Trends
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Global Television Media Usage Trends

Global Television Media Usage Trends

Television media worldwide continues to face major transformations from the influence of digital technology and changing media consumption behaviors. Competition between traditional television and online platforms such as Netflix, YouTube, and Amazon Prime Video is intensifying. At the same time, television media still plays an important role in certain markets, particularly among audiences who still rely on viewing through traditional television receivers.
Key Trends in Global Television Media Usage
1. Decline in Traditional Television Viewing
o Time spent watching traditional television continues to decrease, especially among younger generations (Millennials and Gen Z) who are increasingly consuming content through digital platforms
o In developed markets such as the United States and Europe, television viewing has decreased by 10-20% compared to the previous year
2. Growth of Streaming Platforms
o Streaming platforms such as Netflix, Hulu, and Disney+ continue to gain popularity by offering high-quality content that meets specific audience needs
o Original Content produced by the platforms themselves, such as series and movies, has become a major attraction
3. Television Station Adaptation
o Traditional television stations are beginning to develop digital channels, such as creating applications for catch-up TV or OTT (Over-the-Top) services that help increase access to online audiences
o Collaboration with online platforms, such as live streaming through Facebook Live or content distribution through YouTube to enhance competitiveness
4. Popularity of Interactive Content
o Increasing viewer interaction, such as programs that allow audiences to vote or choose story endings, is gaining popularity. A notable example is Netflix’s “Black Mirror: Bandersnatch” series
o Game shows and reality programs where audiences can participate through applications or social media create interest among younger generations
5. Importance of Niche Content
o Viewers in 2019 want content that responds to specific interests, such as programs about health, sports, technology, or specific cultures
o Television channels and platforms that focus on niche content can create loyal and continuous audience bases
6. Content Consumption Through Mobile Devices
o Smartphones and tablets have become primary devices for content viewing in many markets, especially in Asia and Africa, which have high mobile internet access
o Designing content suitable for small screens, such as vertical videos and short clips, helps increase appeal
Changes in the Global Television Market
1. North American Market
o Competition between streaming platforms is intensifying with the launch of Disney+ and Apple TV+, providing more options for consumers
o The decline in cable TV subscriptions (Cord-Cutting) remains a significant problem for subscription television service providers
2. European Market
o European viewers are beginning to shift to streaming, but traditional television remains important in some markets such as Germany and France
o Many television stations are starting to create their own OTT platforms, such as BBC iPlayer in the United Kingdom
3. Asia-Pacific Market
o The growth of streaming platforms in Asia such as iQIYI and Viu has gained high popularity, especially in China and Southeast Asia
o Television still plays an important role in emerging markets such as India and Indonesia, which have large populations that still rely on viewing through television receivers
Strategies for Creating Engaging Television Content
1. Creating Cross-Platform Contentu003cbru003eo Content producers should design programs that can be distributed across multiple platforms, such as television and social media, to increase audience reachu003cbru003eo Creating short clips or behind-the-scenes content for distribution on YouTube or Facebook helps enhance interestu003cbru003e2. Increasing Audience Participationu003cbru003eo Allowing audiences to participate in programs, such as sending comments or voting through applications, helps build relationships between viewers and brandsu003cbru003eo Organizing activities connected to programs, such as contests or meet-and-greets with actors, helps increase appealu003cbru003e3. Planning and Budget Managementu003cbru003eo Efficiently allocating resources to achieve the highest quality content without exceeding budgetu003cbru003eo Collaborating with product brands for production support (Sponsorship) is another way to reduce costsu003cbru003e
Television Media Strategies for Dealing with Trends
1. Developing High-Quality Content
o Investing in quality content, such as domestically produced series and live sports broadcasts, helps maintain audience interest
o Creating Original Content for their own platforms helps increase appeal
2. Using Data Analytics
o Analyzing audience data helps television stations understand viewer behavior and needs to improve content and marketing
o Using Big Data to select appropriate timing and platforms for distribution
3. Digital Channel Integration
o Increasing access through applications and streaming services to align with changing consumption behaviors
o Using social media to promote programs and create audience engagement
Conclusion
Television media usage trends reflect major changes in the industry. The growth of streaming platforms, decline in traditional television viewing, and popularity of niche content are key factors changing consumer behavior. Television station adaptation through technology investment, high-quality content creation, and digital channel integration will be crucial keys to help television media maintain its importance in the digital age.


Primkanokpat Wongtaweerat
2019
Author
admin
August 28, 2025
no views

Global Television Media Usage Trends

Television media worldwide continues to face major transformations from the influence of digital technology and changing media consumption behaviors. Competition between traditional television and online platforms such as Netflix, YouTube, and Amazon Prime Video is intensifying. At the same time, television media still plays an important role in certain markets, particularly among audiences who still rely on viewing through traditional television receivers.
Key Trends in Global Television Media Usage
1. Decline in Traditional Television Viewing
o Time spent watching traditional television continues to decrease, especially among younger generations (Millennials and Gen Z) who are increasingly consuming content through digital platforms
o In developed markets such as the United States and Europe, television viewing has decreased by 10-20% compared to the previous year
2. Growth of Streaming Platforms
o Streaming platforms such as Netflix, Hulu, and Disney+ continue to gain popularity by offering high-quality content that meets specific audience needs
o Original Content produced by the platforms themselves, such as series and movies, has become a major attraction
3. Television Station Adaptation
o Traditional television stations are beginning to develop digital channels, such as creating applications for catch-up TV or OTT (Over-the-Top) services that help increase access to online audiences
o Collaboration with online platforms, such as live streaming through Facebook Live or content distribution through YouTube to enhance competitiveness
4. Popularity of Interactive Content
o Increasing viewer interaction, such as programs that allow audiences to vote or choose story endings, is gaining popularity. A notable example is Netflix’s “Black Mirror: Bandersnatch” series
o Game shows and reality programs where audiences can participate through applications or social media create interest among younger generations
5. Importance of Niche Content
o Viewers in 2019 want content that responds to specific interests, such as programs about health, sports, technology, or specific cultures
o Television channels and platforms that focus on niche content can create loyal and continuous audience bases
6. Content Consumption Through Mobile Devices
o Smartphones and tablets have become primary devices for content viewing in many markets, especially in Asia and Africa, which have high mobile internet access
o Designing content suitable for small screens, such as vertical videos and short clips, helps increase appeal
Changes in the Global Television Market
1. North American Market
o Competition between streaming platforms is intensifying with the launch of Disney+ and Apple TV+, providing more options for consumers
o The decline in cable TV subscriptions (Cord-Cutting) remains a significant problem for subscription television service providers
2. European Market
o European viewers are beginning to shift to streaming, but traditional television remains important in some markets such as Germany and France
o Many television stations are starting to create their own OTT platforms, such as BBC iPlayer in the United Kingdom
3. Asia-Pacific Market
o The growth of streaming platforms in Asia such as iQIYI and Viu has gained high popularity, especially in China and Southeast Asia
o Television still plays an important role in emerging markets such as India and Indonesia, which have large populations that still rely on viewing through television receivers
Strategies for Creating Engaging Television Content
1. Creating Cross-Platform Contentu003cbru003eo Content producers should design programs that can be distributed across multiple platforms, such as television and social media, to increase audience reachu003cbru003eo Creating short clips or behind-the-scenes content for distribution on YouTube or Facebook helps enhance interestu003cbru003e2. Increasing Audience Participationu003cbru003eo Allowing audiences to participate in programs, such as sending comments or voting through applications, helps build relationships between viewers and brandsu003cbru003eo Organizing activities connected to programs, such as contests or meet-and-greets with actors, helps increase appealu003cbru003e3. Planning and Budget Managementu003cbru003eo Efficiently allocating resources to achieve the highest quality content without exceeding budgetu003cbru003eo Collaborating with product brands for production support (Sponsorship) is another way to reduce costsu003cbru003e
Television Media Strategies for Dealing with Trends
1. Developing High-Quality Content
o Investing in quality content, such as domestically produced series and live sports broadcasts, helps maintain audience interest
o Creating Original Content for their own platforms helps increase appeal
2. Using Data Analytics
o Analyzing audience data helps television stations understand viewer behavior and needs to improve content and marketing
o Using Big Data to select appropriate timing and platforms for distribution
3. Digital Channel Integration
o Increasing access through applications and streaming services to align with changing consumption behaviors
o Using social media to promote programs and create audience engagement
Conclusion
Television media usage trends reflect major changes in the industry. The growth of streaming platforms, decline in traditional television viewing, and popularity of niche content are key factors changing consumer behavior. Television station adaptation through technology investment, high-quality content creation, and digital channel integration will be crucial keys to help television media maintain its importance in the digital age.


Primkanokpat Wongtaweerat
2019
Author
admin
August 28, 2025
no views
Author
admin
August 28, 2025
34 times