Ethics and survival have become critical questions, raising concerns about whether being a good media outlet while surviving in the current situation is still possible. Media ethics and professional conduct should be emphasized and elevated in content creation. News presentation should avoid distortion, bias, or favoring any particular side, which could lead to domination that prevents neutral reporting. Mass media professionals must be ethically cautious in their presentation, as every communication impacts individuals, society, and the economy. Particularly regarding political domination, media must maintain true independence and present news creatively showing both sides equally. When media isn’t dominated by political or power groups, maintains genuine neutrality, freely presents both sides, and verifies facts for society, these aspects of presentation, imagery, tone, and other elements are crucial for professional mass communicators to prioritize. They must maintain neutrality to promote a civilized society rather than taking sides. The problems of neutrality and domination are structural issues, arising from capitalist monopolies, government or political interference, or pressure for commercial benefits. These reflect the threats to media rights and freedoms, as well as the rights and freedoms of the audience.