{"id":5395,"date":"2025-08-28T09:25:57","date_gmt":"2025-08-28T09:25:57","guid":{"rendered":"https:\/\/mbaonline.utcc.ac.th\/radio-broadcasting-business-global-trends\/"},"modified":"2025-11-04T03:51:04","modified_gmt":"2025-11-04T03:51:04","slug":"radio-broadcasting-business-global-trends","status":"publish","type":"post","link":"https:\/\/mbaonline.utcc.ac.th\/en\/radio-broadcasting-business-global-trends\/","title":{"rendered":"Radio Broadcasting Business: Global Trends"},"content":{"rendered":"\n
In 2019, the global radio broadcasting industry continued to play a crucial role as a medium that could reach the public widely and cost-effectively. However, the direction of the radio industry has changed according to digital technology advancements and consumer behavior shifting toward increased use of online platforms. Radio faces new challenges such as competition from podcasts and music streaming, but at the same time receives opportunities to develop and adapt to maintain its role in the digital media world.<\/div>\n\n
Key Trends in Radio Broadcasting Business in 2019<\/div>\n\n
1. Transition to Digital Systemso Many countries worldwide are accelerating the transition from analog to digital broadcasting, such as Digital Audio Broadcasting (DAB), to increase frequency usage efficiency and improve audio qualityo Europe leads this process, particularly Norway, which completely terminated FM broadcasting in 2017 and focuses on using the DAB system2. Expansion of Online Radioo Listening to radio through online platforms such as websites and radio applications is becoming increasingly popular, especially among younger generations who want convenience and the ability to listen to past programso Many radio stations use social media and streaming platforms like YouTube and Facebook Live to increase reach and create listener engagement3. Growth of Podcastso Podcasts have become a major competitor to traditional radio with flexibility in listening choices and content that addresses specific group interestso Platforms like Spotify and Apple Podcasts play important roles in supporting global podcast growth4. Integration with IoT Deviceso Connection with smart speakers such as Amazon Echo and Google Home helps consumers access radio stations more easily through voice commandso Listening to radio through IoT devices has become another channel that helps increase convenience and accessibility5. Niche Content Productiono Radio stations are beginning to focus on producing content that matches specific target groups, such as genre-specific music, sports, or programs related to local culture and communitieso Responding to the needs of specific listener groups helps create attachment and loyalty to the station<\/div>\n\n
Challenges for Radio Broadcasting Business in 2019<\/div>\n\n
1. Competition from Digital Platformso Music streaming and podcast platforms such as Spotify, Pandora, and Deezer play important roles in changing consumer music listening and content consumption behavioro Competition with on-demand content forces traditional radio to continuously adapt2. Decline in Listeners in Certain Groupso The decline in listeners among teenagers and younger generations impacts many radio stations, especially in countries where internet access is widespread3. Difficulties in Revenue Generationo Declining radio advertising revenue as marketers shift budgets to online media that can measure results more clearly4. Need for Technology Investmento Small and community radio stations face budget constraints in investing in new technology, such as app development or broadcasting system improvements<\/div>\n\n
Radio Business Adaptation in 2019<\/div>\n\n
1. Collaboration with Digital Platformso Many radio stations partner with online platforms to distribute content, such as creating channels on YouTube or presenting radio programs in podcast formato Using social media as a tool for public relations and creating listener engagement2. Focus on Live and Real-time Contento Traditional radio still maintains strengths in presenting live news and events, such as breaking news reports, live sports broadcasts, and live music programs3. Use of AI Technologyo Using AI to analyze listener behavior and create personalized playlists helps increase content interest and relevance<\/div>\n\n
Success Examples in 2019<\/div>\n\n
1. Europe: Countries like Switzerland and Germany made progress in transitioning to the DAB system by increasing the number of supporting stations and broadcasting quality2. Asia: China experienced growth in online radio and the use of applications for listening to music and radio programs3. North America: Podcasts in the United States grew dramatically, especially in educational and entertainment content<\/div>\n\n
Conclusion<\/div>\n\n
In 2019, the global radio broadcasting industry faced new changes and challenges from digital media development and changing consumer behavior. Although traditional radio was impacted by increased competition, adaptation through the use of new technology, production of relevant content, and collaboration with online platforms are key factors that help radio businesses maintain important roles in the rapidly changing media world.<\/div>\n\n
Primkanokpat Wongtaweerat2019<\/div>\n","protected":false},"excerpt":{"rendered":"

The University of the Thai Chamber of Commerce, in collaboration with Hanno Dementia Care Co., Ltd. and J.A. Education …<\/p>\n","protected":false},"author":1,"featured_media":3180,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-template","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"@import url(https:\/\/fonts.googleapis.com\/css?family=Kanit|Kanit|Kanit|Kanit|Kanit|Kanit|Kanit);.gspb_text-id-gspbu002du002dTFntah{font-family:Kanit,sans-serif;font-size:16px;text-align:left!important;font-weight:300!important;color:#171717}.gspb_text-id-gsbp-89ad5f1{font-family:Kanit-m,sans-serif;font-size:24px;line-height:32px;color:#171717;margin-bottom:16px!important}.gspb_text-id-gsbp-af59440{font-family:Kanit,sans-serif;font-size:16px;text-align:left!important;font-weight:300!important;color:#171717}.gspb_text-id-gsbp-af59440 .gsap-g-line,.gspb_text-id-gspbu002du002dTFntah .gsap-g-line{text-align:left!important}.gspb_text-id-gsbp-3c966db{font-family:Kanit-m,sans-serif;font-size:24px;line-height:32px;color:#171717}.gspb_text-id-gsbp-9097467{font-family:Kanit,sans-serif;font-size:16px;text-align:left!important;font-weight:300!important;color:#171717}.gspb_text-id-gsbp-148d01f{font-family:Kanit-m,sans-serif;font-size:24px;line-height:32px;color:#171717}.gspb_text-id-gsbp-77124aa{font-family:Kanit,sans-serif;font-size:16px;text-align:left!important;font-weight:300!important;color:#171717}.gspb_text-id-gsbp-77124aa .gsap-g-line,.gspb_text-id-gsbp-9097467 .gsap-g-line{text-align:left!important}.gspb_text-id-gsbp-0d1ee3b{font-family:Kanit-m,sans-serif;font-size:24px;line-height:32px;color:#171717}.gspb_text-id-gsbp-2446589{font-family:Kanit,sans-serif;font-size:16px;text-align:left!important;font-weight:300!important;color:#171717}.gspb_text-id-gsbp-789f093{font-family:Kanit-m,sans-serif;font-size:24px;line-height:32px;color:#171717}.gspb_text-id-gsbp-a3f7541,.gspb_text-id-gsbp-a5cbb3e{font-family:Kanit,sans-serif;font-size:16px;text-align:left!important;font-weight:300!important;color:#171717}.gspb_text-id-gsbp-2446589 .gsap-g-line,.gspb_text-id-gsbp-a5cbb3e .gsap-g-line{text-align:left!important}.gspb_text-id-gsbp-a3f7541{text-align:right!important}.gspb_text-id-gsbp-a3f7541 .gsap-g-line{text-align:right!important}","inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"jetpack_featured_media_url":"https:\/\/mbaonline.utcc.ac.th\/wp-content\/uploads\/2025\/08\/Picture1.jpg","views":"","_links":{"self":[{"href":"https:\/\/mbaonline.utcc.ac.th\/en\/wp-json\/wp\/v2\/posts\/5395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mbaonline.utcc.ac.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mbaonline.utcc.ac.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mbaonline.utcc.ac.th\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mbaonline.utcc.ac.th\/en\/wp-json\/wp\/v2\/comments?post=5395"}],"version-history":[{"count":2,"href":"https:\/\/mbaonline.utcc.ac.th\/en\/wp-json\/wp\/v2\/posts\/5395\/revisions"}],"predecessor-version":[{"id":5397,"href":"https:\/\/mbaonline.utcc.ac.th\/en\/wp-json\/wp\/v2\/posts\/5395\/revisions\/5397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mbaonline.utcc.ac.th\/en\/wp-json\/wp\/v2\/media\/3180"}],"wp:attachment":[{"href":"https:\/\/mbaonline.utcc.ac.th\/en\/wp-json\/wp\/v2\/media?parent=5395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mbaonline.utcc.ac.th\/en\/wp-json\/wp\/v2\/categories?post=5395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mbaonline.utcc.ac.th\/en\/wp-json\/wp\/v2\/tags?post=5395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}